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You just saw some of my projects — let me know if you think I'd be a great fit.
Introducing Music Prompter — a new app extension for Meta Ray-Ban Display. An on-stage assistant for performing musicians, designed by musicians for musicians.
Watch pitch video (better with sound on)
Inspired by the recently launched, first-of-its-kind display glasses, I teamed up with a few other folks to design a new app for Meta Display Glasses. All of us play musical instruments, so we decided to build something we'd actually want to use — a simple idea that doesn't require a ton of engineering effort, but lands as elegant and thoroughly considered.
I led the project from the beginning — organizing team brainstorms to identify ideas and shape the product, then defining the exact features, interactions, and UX. Later I vibe-coded a working prototype and produced the pitch video you just saw.
I pitched the idea to Reality Labs org leads and brought back the "Greatest Pitch" trophy. The project moved into the developer pipeline shortly after.
Shipping a product the market has never seen before takes a unique story.
Product marketing page
Details page
Design a net-new web experience that represents Meta Ray-Ban Display in the right way — fitting the marketing narrative, the technical advancement of the product, and the right audience.
I was brought in as the resident tech nerd on the team — I knew this new product inside out and had been waiting for a chance to work on it. I served as design manager, orchestrating the design agency through feedback and reviews, doing hands-on design work, and keeping cross-functional partners in marketing, engineering, sales, and design moving in sync.
The new site landed well with the audience, with strong early signals — inventory sold out in just a few weeks, and 1,500+ demos were booked within the first few months.
Inspired by the Artemis II mission, I vibe-coded a mini browser game using Manus. The goal: learn a new tool and stretch its capabilities while building something fun and cool along the way.
Learning game development on the fly, I noticed that diversity of mechanics is what makes a game land. I designed two gaming modes:
The core gameplay is flying through obstacles — a simple mechanic you pick up in seconds. The game has three locations: Earth orbit, Lunar phase, and Returning to Earth. Each one introduces unique obstacles and ramps up the difficulty.
A second gameplay mode asks players to calibrate solar panels by tapping the controller when the arrow hits the target box. It doubles as a transition between map locations.
This project was an exercise in designing and building everything using only AI tools — Kling, Veo 3, Nano Banano, and Manus.
Meta Account is a new cross-app and platform experience that connects all Meta products and devices through a unified account system — enabling more convenient and secure access and account management.
I led UX strategy for account work tied to Reality Labs products — Quest, smart glasses, and AI experiences. These projects are complex and demand uniquely tailored decisions. Through user research and rapid A/B testing we defined access, management, and migration flows that bring a unified account ecosystem to every Meta product. Every detail was thought through, tested, and iterated to perfection.
The change reaches billions of users across Meta's product surface. Meta Account drives meaningful product growth by simplifying access and unlocking new capabilities, lifts UX quality in ways validated by UXR studies, and creates the foundation for new products to join the ecosystem — and for existing ones to finally work better as a system.
I designed the migration experience across all Reality Labs products — from the Meta AI app through to VR devices, where we built a native solution tailored to the UX patterns of the Quest platform.
New access and registration UX brings access success rate close to 100%.
My personal design goal here was to make something that looks and works so simple and straightforward people would ask, "Did you really spend months designing this? I could do it in a day."
A small group of privacy-focused enthusiasts united around one idea — building private, secure access to the internet across mobile, web, tablets, and desktop, in dozens of languages.
Aloha Browser is the company's flagship product — a privacy-first browser standing shoulder-to-shoulder with Chrome, Safari, and Opera. It carves out its lane through built-in free VPN, ad blocking, and no-tracking modes — paired with deep customization and unique tools like a multi-thread file manager, mobile VR player, and Snips news tracker.
We went all-in on a deeply customizable UX, letting people set up the app exactly how they want. We shipped it well ahead of the market — and based on the UX research we ran, people loved it.
One of the most recent projects I led was a major product redesign. As we expanded aggressively and shipped new features, the legacy design wasn't built to keep up. I defined a new UX foundation around scalability — clean, simple, intuitive, and built to feel trustworthy and safe. Every piece of the product was designed with care and intention. I founded a new design system the company still uses six years later, with no major modifications.
As founding designer, I owned design end-to-end — from branding and marketing through interface design and UX strategy. I served as design director, hiring and managing contractors for marketing materials, motion design, illustrations, and more.
European Design Award
Webby Design Award
Apple App Store featuring
Best of Google Play
Under my watch we grew the portfolio from a single browser to several stand-alone products — including a white-label Android browser pre-installed on millions of devices. Our user base scaled from 14M to 31M, and Aloha became the #1 browser in its category in markets like Indonesia, Germany, and Vietnam. We also turned profitable after launching monetization and a new Premium tier.
Fitness Lab was founded by me and a few friends with a simple idea — offer physical activity that takes almost no self-convincing. The core concept was short workouts that need no special equipment, just things everyone has at home. Use a bottle of water, or your cat, as a dumbbell.
As a founder, I learned a wide range of cross-functional skills. Outside of design, I figured out marketing campaigns and ad operations — tracking which creatives performed, then doubling down on what worked. I also served as data analyst, surfacing user pain points and using them to drive DAU and MAU, among other metrics.
We set out to build something simple — that could also work as a super app. People could track workouts and follow video instructions, log progress through weight tracking and photos, and browse a library of healthy recipes tailored to their nutrition goals and dietary preferences. We even integrated a food tracker through API.
The biggest achievement was our pitch day at Y Combinator. We were invited to YC to tell our story. That was the first time I'd been to Northern California, and I fell in love with the energy. Soon after, I made the decision to move here.
Habit On is a startup I founded with my old friends Igor and Anton. We built a simple habit tracker that aims to feel as human as possible — beautifully illustrated, gentle in tone, and designed to leave you with a warm sense of progress instead of guilt for slipping up.
I wanted to create a visually bold, distinct UI that would stand out from the dozens of other trackers on the market. We leaned into hand-crafted illustrations and unconventional app mechanics to give habit tracking a feel of its own.
A unique feature we created was pre-built habit packs that let people quickly adopt a lifestyle. A Kit is a curated habit list from a known celebrity — so you can track and complete the same habits as your favorite figures.
Gamification is another mechanic we introduced to make the app feel more human and cozy. You get a hero mascot whose mood and condition shift with your completion rate — and custom shareable stickers reward consistency while opening up small social moments.
I grew up in Palekh, a tiny town in Russia — my mom is an artist, my dad is an engineer. After graduating I moved to Moscow and joined RedMadRobot, one of the best design agencies of that time, where I learned interface design. From there I went to Cyprus to work at Aloha Browser, then the Netherlands, and in 2020 I got my talent visa and landed in SFO to join Facebook.
I love this profession and enjoy making things that are useful and functional. My role model is Dieter Rams — his design principles are what I try to follow. To me, design is about solving problems in the most human-centric way, where aesthetics still matter a lot. For the past few years at Meta I've been working on cutting-edge products like AI and devices — that's what I love doing the most: working on problems that haven't been solved before, exploring something new and unknown.
Outside of work I box, surf, and head up to Tahoe in the winter to snowboard. If I weren't a designer I'd probably be a cook — it's another thing I love doing. Or just heading out on a walk to take photos and fly my drone.